Audience Feedback Questionairre Analysis

The majority, 60%, of the people that took my survey were between 16-25 which is my target audience age bracket. Therefore the results from my survey will be accurate in determining whether my main task and ancillary tasks succeeded in appealing to my chosen audience. 40% of the people that took the survey were between the ages 26-49, this allows me to see whether my pieces also appealed to a wider audience.

The majority of people that took the feedback questionairre were male however only one less person was female meaning that I will receive the opinions of both genders. I aimed my pieces at both females and males so the feedback may determine whether I succeeded in doing so.

My third question asked whether each of my pieces appealed to the respondent and the reasons for their response. The aim of this question was to determine an overview of the piece and whether or not they were generally liked or disliked. Firstly my respondents gave their views on my main task, the trailer. Each person said that, yes, they did like the piece. Comments given focused on the editing which seemed to appeal and was done well, and also that the acting was of a high standard. Also by appealing to each of the members I have created interest surrounding the film which could potentially lead them to my other products.

Secondly the respondents gave their opinions on my promotional film poster. Again each person said that, yes, they did like the piece. The main comments obtained from the survey regarding this piece is that it looks professional and is eye catching. By my poster being eye catching it again creates interest and the professional finish gives an immediate impression of the film.

Finally I asked the participants of this survey to comment on my magazine cover. Three of the five people that answered this question said they did not like this piece, the reasons given highlighted that it did not look professional enough, did not have enough articles and did not look enough like a conventional movie magazine. However two people said that they did like it as it has a good layout and interesting articles. From this feedback I have obtained constructive criticism which will help me re-draft the piece and improve on it so to appeal to my audience more. 

The fourth question focused solely on the strengths of the trailer. The editing seems to be the strongest point of my main task as each of the respondents made a comment regarding this, I feel that I kept the editing conventional as it is fast paced and builds the tension. Another element to the trailer that seems popular is the music used, one person commented the music fits well with the footage. Again I aimed to keep the piece I used conventional and create an atmosphere of mystery. Overall I am really pleased with the feedback for this piece as I feel majority of the elements appealed to my target audience. 

The fifth question focuses on my ancillary pieces. Again I asked what the strengths of my work are, comments mainly focused on the fonts I used and the images. I wanted my images to be memorable so to leave a lasting impression on my audience. I feel as several people commented on my use of images my aim has had an impact, also the fonts I used carried over on both pieces so to create continuity between my work. Again I am pleased with this feedback as I feel what has been commented on was what I focused on and spent most time on. 

My final questions focus on the weaknesses of my pieces and what I can improve on. For the trailer, the main focus is the beginning as there are slow and quiet moments which could be improved by cutting certain pieces of film to reduce the amount of time between the beginning and middle sections of my trailer. Also from the feedback I can see that another, different, piece of music could be included to give the opening an atmosphere. However these were the only comments made, which although could be improved are not major aspects to the trailer and it seems there are more good points than bad. 

The comments for the weaknesses of my ancillary pieces concentrate only on the magazine meaning that the respondents to my survey were happy with the quality and look of my poster. The comments regarding my magazine cover suggest that it needs to look more conventional by including elements such as relevant articles. 

Overall the improvements that could be made to my work are minimal and focus on the conventionality of my magazine cover and the opening of the trailer which could use further editing and sound. 

I feel that this audience feedback survey has been useful to me as it has allowed me to see what I have done well and what could be improved. I feel that, overall, my pieces fulfill my aims of appealing to a younger target audience well and flow together with a house style appropriate to the genre.