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First Draft Magazine Cover

Audience Feedback Questionairre Analysis

The majority, 60%, of the people that took my survey were between 16-25 which is my target audience age bracket. Therefore the results from my survey will be accurate in determining whether my main task and ancillary tasks succeeded in appealing to my chosen audience. 40% of the people that took the survey were between the ages 26-49, this allows me to see whether my pieces also appealed to a wider audience.

The majority of people that took the feedback questionairre were male however only one less person was female meaning that I will receive the opinions of both genders. I aimed my pieces at both females and males so the feedback may determine whether I succeeded in doing so.

My third question asked whether each of my pieces appealed to the respondent and the reasons for their response. The aim of this question was to determine an overview of the piece and whether or not they were generally liked or disliked. Firstly my respondents gave their views on my main task, the trailer. Each person said that, yes, they did like the piece. Comments given focused on the editing which seemed to appeal and was done well, and also that the acting was of a high standard. Also by appealing to each of the members I have created interest surrounding the film which could potentially lead them to my other products.

Secondly the respondents gave their opinions on my promotional film poster. Again each person said that, yes, they did like the piece. The main comments obtained from the survey regarding this piece is that it looks professional and is eye catching. By my poster being eye catching it again creates interest and the professional finish gives an immediate impression of the film.

Finally I asked the participants of this survey to comment on my magazine cover. Three of the five people that answered this question said they did not like this piece, the reasons given highlighted that it did not look professional enough, did not have enough articles and did not look enough like a conventional movie magazine. However two people said that they did like it as it has a good layout and interesting articles. From this feedback I have obtained constructive criticism which will help me re-draft the piece and improve on it so to appeal to my audience more. 

The fourth question focused solely on the strengths of the trailer. The editing seems to be the strongest point of my main task as each of the respondents made a comment regarding this, I feel that I kept the editing conventional as it is fast paced and builds the tension. Another element to the trailer that seems popular is the music used, one person commented the music fits well with the footage. Again I aimed to keep the piece I used conventional and create an atmosphere of mystery. Overall I am really pleased with the feedback for this piece as I feel majority of the elements appealed to my target audience. 

The fifth question focuses on my ancillary pieces. Again I asked what the strengths of my work are, comments mainly focused on the fonts I used and the images. I wanted my images to be memorable so to leave a lasting impression on my audience. I feel as several people commented on my use of images my aim has had an impact, also the fonts I used carried over on both pieces so to create continuity between my work. Again I am pleased with this feedback as I feel what has been commented on was what I focused on and spent most time on. 

My final questions focus on the weaknesses of my pieces and what I can improve on. For the trailer, the main focus is the beginning as there are slow and quiet moments which could be improved by cutting certain pieces of film to reduce the amount of time between the beginning and middle sections of my trailer. Also from the feedback I can see that another, different, piece of music could be included to give the opening an atmosphere. However these were the only comments made, which although could be improved are not major aspects to the trailer and it seems there are more good points than bad. 

The comments for the weaknesses of my ancillary pieces concentrate only on the magazine meaning that the respondents to my survey were happy with the quality and look of my poster. The comments regarding my magazine cover suggest that it needs to look more conventional by including elements such as relevant articles. 

Overall the improvements that could be made to my work are minimal and focus on the conventionality of my magazine cover and the opening of the trailer which could use further editing and sound. 

I feel that this audience feedback survey has been useful to me as it has allowed me to see what I have done well and what could be improved. I feel that, overall, my pieces fulfill my aims of appealing to a younger target audience well and flow together with a house style appropriate to the genre. 

Secondary Focus Group

As my secondary focus group I asked a group of three 16-25 year olds, as this is my target audience, what they thought of the finished version of my horror trailer for 'The Awoken'. My aim was to gather feedback regarding what was successful and unsucessful about my main product, to determine this I asked each respondant five questions;

What was sucessful about my trailer?
What was unsucessful about my trailer?
Does the trailer make you want to watch the film?
What did you think of the editing and use of sound within the trailer?
How could I make the trailer  more appealing to you?

Respondant 1;

1. What was sucessful about my trailer?
The fast editing builds tension as the trailer moves on, the pace of the music also fits well and the volume fits with key parts of the trailer.
2. What was unsucessful about my trailer?
The beginning of the trailer is slow and could do with some music, although the voice over breaks it up slightly I feel it would benefit from maybe some more positive upbeat music. To fit with the more stable beginning events
3. Does the trailer make you want to watch the film?
Yes, I think that the quick, short clips from the film create a sense of mystery and make you want to know what happens.
4. What did you think of the editing and use of sound within the trailer?
Editing, as I said before, is really good, I like the ue of the 'night vision' effect gives the trailer a dark, sullen feel. The sound again promotes this same feeling.
5. How could I make the trailer more appealing to you?
I like horror movies with more violence and action and so for it to be improved for me I would like to see a little more of the 'monster'.

Respondant 2;

1. What was sucessful about my trailer?
The short quick clips give a small insight into the film and make me want to see what happens and learn more about the characters.
2. What was unsucessful about my trailer?
I didn't really understand the beginning and at times the camerawork was slightly shaky. Seemed a little irrelevant.
3. Does the trailer make you want to watch the film?
Yes, I like that the main characters are both male and female and are also around the same age as me.
4. What did you think of the editing and use of sound within the trailer?
I felt that the editing was done really well, I especiallly liked the use of slow motion as I felt it gave pace to the trailer and also drew attention to those specific parts - made them memorable. The music used was good, fitted with the genre well. However I felt the voiceover was slightly to animated, could have sounded a little more 'scary'.
5. How could I make the trailer more appealing to you?
I prefer horror films to have a science fiction element to them and although the 'night vision' effect brings this across in a way I would like to have seen more of the 'unknown' and how it affects the main characters.

Respondant 3;

1. What was sucsessful about my trailer?
I really liked that the 'monster' was relatable to the targeted audience with the costume (i.e hoodie) and that all of the characters were of similar ages to the target audience.
2. What was unsucessful about my trailer?
Felt that the music could have changed from the first set of clips to the second and also could have been faster.
3. Does the trailer make you want to watch the film?
Yes, I would be interested to see how the story develops.
4. What did you think of the editing and use of sound within the trailer?
The sound could have been used better within the first set of clips, there should have been a piece under the voiceover. However I really like the editing, liked how the pace increased as the trailer moved towards the end, and the slow motion was used well, it held my attention on those certain pieces well.
5. How could I make the trailer more appealing to you?
I would like to know the certificate of the film and also which production company are exporting it. Other than that I feel it fulfills all I look for in the genre.