Thursday, 29 March 2012
Rough Cut
This was our first attempt at filming and testing out the camera. After watching it back we realised that there was a lot we could improve. I felt we had focused too much on the script and it became more like one scene from the film rather than snippets from several scenes which is what we had planned. We also felt we needed to re-consider the lighting and set up of our characters. Although our rough cut was far from what we wanted our final piece to look like it gave us a chance to test the camera, lighting, acting and set. We also got to play a little with editing and become more familiar with the software we were using. I feel that filming a first draft was extremely helpful and it helped us see where our plan had flaws, where we needed to improve and what we needed to change.
Tuesday, 20 March 2012
Evaluation - Audience Feedback Questionairre
Thursday, 8 March 2012
Homework
Sixth Sense Trailer
Blumler and Katz - Uses and Gratifications
The audience have certain needs which, this theory says, are met by the piece of media. These are divergence - an entertaining break from every day life, personal relationships - when an audience member creates empathy, or sympathy, or a certain connection with certain characters, surveillance - tells the audience what is happening in the world and personal identity - shapes values of the audience member. The sixth sense satisfies several of these, the first being divergence. The story line is something abnormal and something that is rarely heard of in day to day life, therefore providing an unusual and interesting watch. The second is personal relationships, through the film the audience feels sympathy for the young boy as he is targeted by and afraid of the supernatural. The audience also empathizes with the character played by Bruce Willis and the young boys mother as they see the strain upon the boy of these occurrences.
Morley - Reception Theory
Reception theory states that individuals have different perceptions of media texts depending on their background; social influences, sex, race, age etc. Within this film age is probably the factor which would affect a persons reaction the most. Being a thriller/scary movie it is likely to have a bigger impact on a younger audience as they are more vulnerable to being scared and fear the unknown. Also as the main character is a young child it would be easily relatable for a young audience and therefore made more real. However an older woman, a mother perhaps, could also be equally as affected as they could empathize easily with the role of the young boys mother. Choosing to use a young child as the main character gives the film a vulnerability which would be recognised by women who have children of their own and have at one point or another felt the same anguish when they see their child in trouble.
Hall - Encode/Decode
Within a film or television programme the producers encode the preferred reading into the through different technical aspects. This is them decoded by the audience to understand the message of the piece. The preferred reading of this film is that ghosts exist and often need help moving on which can only be given by certain individuals. The film is supposed to be scary so the producer would encode this through several different techniques, we can see these used in the trailer. The eery music and SFX create a 'spooky' atmosphere and give the impression of an impending, outside threat. The editing and its pace as they quicken instill a feeling of adrenaline into the audience, the low key lighting also gives the idea of something unknown and dark. Each of these are typical conventions of a horror/thriller movie trailer. The inclusion of a child as the main character gives a sense of vulnerability which is ultimately more scary as the audience fears for their safety.
Blumler and Katz - Uses and Gratifications
The audience have certain needs which, this theory says, are met by the piece of media. These are divergence - an entertaining break from every day life, personal relationships - when an audience member creates empathy, or sympathy, or a certain connection with certain characters, surveillance - tells the audience what is happening in the world and personal identity - shapes values of the audience member. The sixth sense satisfies several of these, the first being divergence. The story line is something abnormal and something that is rarely heard of in day to day life, therefore providing an unusual and interesting watch. The second is personal relationships, through the film the audience feels sympathy for the young boy as he is targeted by and afraid of the supernatural. The audience also empathizes with the character played by Bruce Willis and the young boys mother as they see the strain upon the boy of these occurrences.
Morley - Reception Theory
Reception theory states that individuals have different perceptions of media texts depending on their background; social influences, sex, race, age etc. Within this film age is probably the factor which would affect a persons reaction the most. Being a thriller/scary movie it is likely to have a bigger impact on a younger audience as they are more vulnerable to being scared and fear the unknown. Also as the main character is a young child it would be easily relatable for a young audience and therefore made more real. However an older woman, a mother perhaps, could also be equally as affected as they could empathize easily with the role of the young boys mother. Choosing to use a young child as the main character gives the film a vulnerability which would be recognised by women who have children of their own and have at one point or another felt the same anguish when they see their child in trouble.
Hall - Encode/Decode
Within a film or television programme the producers encode the preferred reading into the through different technical aspects. This is them decoded by the audience to understand the message of the piece. The preferred reading of this film is that ghosts exist and often need help moving on which can only be given by certain individuals. The film is supposed to be scary so the producer would encode this through several different techniques, we can see these used in the trailer. The eery music and SFX create a 'spooky' atmosphere and give the impression of an impending, outside threat. The editing and its pace as they quicken instill a feeling of adrenaline into the audience, the low key lighting also gives the idea of something unknown and dark. Each of these are typical conventions of a horror/thriller movie trailer. The inclusion of a child as the main character gives a sense of vulnerability which is ultimately more scary as the audience fears for their safety.
Tuesday, 6 March 2012
Ancillary - Promotional Poster + Magazine Draft & Planning
These are a selection of fonts I have found from dafont.com which I feel are appropriate for the genre of my ancillary pieces. They could be used for both my promotional poster and my magazine front cover. They each connote blood and death and all fit with the horror genre well. Selecting these fonts has allowed me to have a range to choose from for my ancillary tasks.
I have created several colour charts to inspire me as to what theme I should use for my ancillary products. Each connote different ideas linked with horror such as blood, mystery and ghosts. The charts allow me to see what colours work best with each other and through looking at existing products I am able to see what colours are common for horror posters and magazine articles/magazines.
Draft Poster Layouts
These are three drafts of my promotional poster, I have tried several different layouts, fonts, colours and styles. I feel each would be appropriate however I will use the second as I feel it looks the most professional.
Draft Magazine Layouts
These are two draft layouts for my final magazine cover, I feel that both would be appropriate however I think the second looks more professional and more like an actual magazine cover. I want to use the conventions of a magazine, such as mast head, relevant cover lines, a barcode and price etc so it is easily identifiable, however I also want it to stand out by the image I use and the fonts. I have chosen the title 'SPOOK' as it connotes
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